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Branch

When insurance was first created, it was meant to be a force for communal good. But with increasingly high costs, complicated contracts and fights over claims, insurance lost sight of its original intent. We partnered with Branch to define their beliefs, position the brand in market and launch a new approach to insurance —one centered on the idea that it’s time we get back to getting each other’s back.
WHAT WE DID
Positioning
Identity
UX/UI
Growth Strategy
Performance Marketing
Content Marketing
Culture
Corporate Citizenship