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Chopra

For decades, Deepak Chopra has been a leading voice in health & wellness. In 2020, as a global pandemic fell over the world, the Chopra Center sought to reposition and rebrand itself to achieve greater relevance with a growing cohort of wellness-engaged customers. We partnered with Deepak and his leadership team to rebuild the Chopra brand and experience across every touchpoint.
WHAT WE DID
Audience Segmentation
Positioning
Identity
Mobile UI
Packaging
Organic Social
Paid Social
Brand Training